Director of Brand Strategy

Title: Senior Brand Strategist (Contractor)
Type: Part-time, project-based
Location: Anywhere (must work in EST)

Hourly: $70-80/hr

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Will Be Live is a brand strategy firm for B2B companies who are tired of sounding like vendors. We help them tell the truth, stand for something, and sell better by building brand systems that scale.

We don’t do 100-slide decks that sit in folders. We don’t do strategy theater. We do real, usable brand clarity -- fast.

The Work

You’ll work directly with the founder and strategy team to lead a handful of client engagements. You’ll run workshops, write positioning frameworks, and help clients connect their brand to marketing and sales reality.

This is a freelance role. No meetings for the sake of meetings. No performative hustle. We care about what gets delivered, not when you’re online.

What You’ll Actually Do

• Talk to clients and ask sharp questions
• Take messy input and turn it into positioning frameworks, messaging maps, and brand strategy docs
• Run live working sessions (virtually) that leave clients saying “I’ve never seen it that clearly before”
• Build systems others can use: templates, decks, brand narratives that actually work
• Push back when something doesn’t make sense

What We’re Looking For

• You’ve done real brand strategy work for complex B2B companies (manufacturing, SaaS, technical services)
• You write clearly, think independently, and communicate without jargon
• You don’t need handholding, but you do ask the right questions
• You can show your thinking, not just your outputs

What We Don’t Care About

• Where you went to school
• Whether you’ve worked at an agency with a slick website
• How many followers you have
• Whether you “crush it” at happy hours

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How to Apply (No Resume Required)

Just send the following to admin@willbelive.com:

• A short note on why this role caught your eye
• 1–2 strategy projects you’ve worked on (links or PDFs are fine)
• Anything else that shows how you think

That’s it. We’ll respond if there’s a fit.

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