Case Study
Challenge
Position LinkedIn as the premier hub for reaching business customers in financial services.
Outcome
An organic content creation strategy was created for the leader within the financial services division in order to continue the active and passive conversation between potential customers.
Project Scope
Strategic Marketing
Thought Leadership
Audience Research
Positioning & Messaging
Content Creation
Demand Generation
Our team partnered closely with LinkedIn’s marketing leader to craft a content-driven storytelling campaign targeting financial services CMOs.
Quick-read articles and infographic posts filled with best practices for B2B finance marketing that subtly highlighted LinkedIn’s unique advantages.
Authentic, straightforward, conversational testimonials that implicitly endorsed LinkedIn as the place where industry leaders speak out.
Casting LinkedIn as the central hub for discussion and discovery with a core, unifying message: the most important conversations in business happen on LinkedIn.
Actionable advice and how-to’s that built trust and credibility through real world cases and campaigns.
The campaign quickly gained traction, leading to meaningful engagement among the target audience and internal wins for LinkedIn’s team. They were able to create deeper connections with key B2B marketing leaders and solidified LinkedIn as the go-to platform for reaching their most sought after customers. Just as important as the advertising wins were the perception wins: LinkedIn was no longer just viewed as a social platform, but as a trusted partner and advisor when it came to B2B marketing.
Katheline Jean Pierre
Managing Director, Enterprise Group Solutions, Marketing Solutions
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